Why Huawei Declined Google’s Offer to Produce Google Pixel
In 2015, Huawei and Google sealed their alliance worldwide with Nexus 6P, the first device with which both companies were directly involved. The result was amazing, and the Nexus 6P easily became the best Nexus we’ve seen in years. In 2016, the eyes turned to Huawei for its successor, but somewhere in between, the paths of Google and Huawei began to separate. Let us analyze why this happened.
Google and Huawei began negotiations to produce the new Google Pixel finally but differences in the alliance ended up closing every door to an final agreement between the two companies. More specifically, Google wanted Huawei to adopt the role of a “white label manufacturer”, which means the disappearance of any logo or reference to Huawei on the devices and in the marketing of Pixel.
This decision clashed with the interests of Huawei, which seeks to increase the visibility of your brand, especially in the United States. So negotiations between the two companies came to an end.
Huawei is no longer a small company. Huawei’s brand already has weight and an expanding user base. A very different situation to that of ten years ago.
Huawei is already looking to compete with the industry heavyweights. For several years, the roadmap of the company was based on developing and commercializing white label devices for other manufacturers and operators such as Orange or Vodafone. Now the situation is very different, and Huawei brand is big enough to impose its logo on all of its products.
However, the differences between Google and Huawei already begun during the life cycle of the Nexus 6P. The agreement between Google and Huawei included a significant investment in marketing and distribution assured in major US carriers, something that did not happen as it was planned. The Nexus 6P did not hit the shelves of operators and their distribution was limited for several months.
Fortunately, relations between Huawei and Google remain intact . Both companies are already working on developing new products ahead of 2017, including devices running the new Andromeda OS by Google.